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J.Crew Revamped New Balance 990 V.1s From The 80s

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When New Balance first released the 990 sneakers in the early 80s, the marketing headline was “On a scale of 1000, this shoe is a 990.” The original 990s included years of R&D with no expense spared to create the ideal running shoe for the time. All the technology that went into the shoe meant that it cost more than $100 a pair, which was unheard of at the time. For the first time ever, New Balance allowed someone to ...

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